Build the business.
Experience founding and managing ventures, coordinating schedules, inventory, promotion and the daily work of running a business.
Explore my business experience ↓THE ENTREPRENEUR
Dan Crossland
Business leadership. Creative technology.
My career brings together business ownership, team development and creative production. I’ve led retail operations at Guitar Center and QuikTrip, built a live entertainment business, and directed video and immersive projects with The Octagon Project and OVRx / Mission3A.
From developing VR platforms to coordinating teams, schedules and day-to-day operations, I bring both a creative perspective and hands-on management experience.
Lead the team.
Staff development, sales management and project coordination. Connecting people, priorities and the work needed to deliver.
View my leadership background ↗Bring ideas to life.
Video, live events, VR experiences and digital products. Creative direction and technical execution, including brand and media work through Crossland Creative.
Watch the Bibleverse project ↗FEATURED PROJECT
What is the Bibleverse?
An introduction to the Bibleverse, a project featured in my immersive technology work.
Watch the video on YouTube ↗Projects in the world.
The Easter Story in Virtual Reality
A four-day YouVersion plan published by The Octagon Project, connecting on-location storytelling with immersive video.
Explore the plan on YouVersion ↗On location with The Octagon Project
The project’s Monastery of Temptation page includes Gary and me on location in the Holy Land.
Visit The Octagon Project ↗Take a virtual reality tour of the lands of the Bible
Aleteia’s coverage of Explore, the Museum of the Bible’s virtual reality attraction featuring biblical locations.
Read the article on Aleteia ↗Experience across industries.
2024–2026
QuikTrip
2nd Assistant Manager
Store operations, shift coordination, inventory and staff training. Hands-on leadership in a fast-paced customer environment.
2017–2024
OVRx / Mission3A
Co-owner · Director of Virtualization Technology
Immersive experiences, digital twins and product development. Brought creative production and technical execution together across VR, mobile applications and deployment platforms.
2015–2017
The Octagon Project
Creative Director · Project Manager
Led a video production team and coordinated schedules and delivery. Work included virtual tours, promotional content and digital experiences.
2007–2015
Crossland Productions
Founder · Manager · Performer
Built and managed a live entertainment business, coordinating performers, production crews, booking, promotion, payroll and show schedules.
2000–2011
Guitar Center
Sales → General Management
Progressed from sales into store leadership, with responsibilities spanning staff development, inventory, customer experience and sales operations.
Let’s connect.
Continue the conversation about business, creative work or technology.
dancrossland@me.com ↗